The ad, directed by Michael Bay, was at the top of the advertising industry's award circuit in 1994. He answers the question correctly by saying " Aaron Burr", but because his mouth is full of peanut butter sandwich and he does not have milk to wash it down, his answer is unintelligible.
The man is shown to have an entire museum solely for the duel itself, packed with all the artifacts. The first Got Milk? advertisement aired nationwide on October 29, 1993, which featured a hapless historian (played by Sean Whalen) receiving a call to answer a radio station's $10,000 trivia question (voiced by Rob Paulsen), "Who shot Alexander Hamilton in that famous duel?" (referring to the Burr–Hamilton duel). At the end of the commercial, the character would look directly to the camera sadly and then boldly displayed would be the words "Got Milk?" The print advertisements would feature food such as a sandwich, cookies or cupcakes with a bite taken out of them or cats and children demanding milk. The people then would find themselves in an uncomfortable situation due to a full mouth and no milk to wash it down, including a commercial of a cruel businessman getting hit by a truck seconds after insulting someone over the phone and seemingly going to Heaven, only to find out it is actually Hell where he finds a huge plate of cookies and an endless supply of completely empty milk cartons, as well as a commercial of an airplane pilot intentionally putting his plane into a dangerously steep nosedive in order to obtain a bottle of milk from a flight attendant's cart out of his reach, only for the cart to crash into a man who gets out of the bathroom right in front of the cart. The advertisements would typically feature people in various situations involving dry or sticky foods and treats such as cakes and cookies.
According to The New York Times, people at Goodby Silverstein "thought it was lazy, not to mention grammatically incorrect". In an interview in Art & Copy, a 2009 documentary that focused on the origins of famous advertising slogans, Jeff Goodby and Rich Silverstein said that the phrase almost didn't turn into an advertising campaign. The initial Got Milk? phrase was created by the American advertising agency Goodby Silverstein & Partners. Top Search Queries On DFF Art-nuvo spinwerad Roc Grotesk harpagan-bold-webfont Milk and Wild waialua-regular-webfont Stephen Type Dream Avenue Frunchy wisdom script vintage Steel Alliance No."Got Milk?" advertising on a barn in Marathon County, Wisconsin.
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